MODERN GREETINGS
PUBLICATION OUT OF PRINT
What is so special about these Classic Modern architecture motifs is that all photos are postcards. This private collection gives an authentic picture of avant-garde architecture between emphatic Expressionism and ‘liberated living’ in ‘White Modernism’.
The collection features world-famous views of modern architecture from Stuttgart, Frankfurt, Cologne and Berlin as well as views of hospital rooms and nightclubs, administration buildings, large-scale housing estates and exhibition pavilions, most of them never before shown in published photographs. The lion’s share of the credit for the calculated effect created by these realised architectural visions goes to the photographers of ‘the New Seeing’, whose ‘camera eyes’ staged the factories and high-rise buildings as radiant cubes and uninhabited sculpture on a grand scale.
As the earliest democratic, rapidly disseminated and reasonably priced medium of information, the picture postcard (introduced on 1 August 1870) dispatched the image of the ‘New Architecture’ throughout the world, creating in no time at all what must surely be the largest, albeit hitherto least known, treasury of Modernist pictures.
The publication presents a selection of historic architecture postcards, projecting an authentic image of avant-garde building between Expressionist emphasis and ‘liberated living’ in ‘White Modernism’. Distinguished exponents of this architecture represented here include Erich Mendelsohn, Le Corbusier, J.J.P. Oud, Hans Scharoun, Adolf G. Schneck, Wilhelm Riphahn and Peter Behrens and their work was photographed by leading photographers of the day.
