Axel Thallemer SCIONIC
Axel Thallemer


Purpose-driven Gestalt. The End of Design?
456 pages
20 x 20 cm, approx. 900 illustrations (many in colour). Softback in japanese binding. Book and text supplement in decorative slip case.
ISBN: 978-3-89790-312-8


Defying the widely prevailing opinion that design is about, let’s say, furniture, lifestyle accessories or things that are not really necessities of life, an attempt is made in this book to show solutions to problems that ensure improvements and advances above and beyond conventional notions. In the present book, the associative compilation of utilitarian forms – the assemblage of many ideas – should be viewed as a source of inspiration for all creative designers. The standard handbook for designers who are interested in an approach to innovation that pushes the envelope far beyond merely fashionable product attributes.

The pivotal question in the design process is knowing about “the whys and wherefores”. And it is these “whys and wherefores” that are worked up and documented in a – here non-associative – abstract workshop with students of industrial design. Models are digitally fabricated via robot, bypassing standard Rapid Prototyping processes. Exciting approaches and inspiration that can also be put to use in the daily work situation. The “whys and wherefores” issue is a motive when what is at stake is a probing analysis of desired or enforced creativity processes in the framework of product design, development and willingness to innovate in business. The core concept is “designing” as an approach to problem solving.

This compendium is a source of inspiration for long-term investment in innovative design.

July 2012

Nominated for the
“German Design Award 2013”

For further information on the
German Design Council please refer
to this website.

October 2011

“red dot award: communication design 2011”


“[…] dass Sie es immer wieder schaffen, die Ergebnisse Ihrer Arbeit punktgenau zusammenzufassen und adäquat zu publizieren! […]”

(Prof. Dr. Florian Hufnagl, Die Neue Sammlung, München)

“[…] Scionic and VP […] are spectacular. Wow!”

(George, M. Beylerian, Material Connexion Inc., New York)

“[…] I am so impressed by the contest and design of SCIONICs.[…]”

(EunSook Kwon, Industrial Design Program, University of Houston, Texas)

“[…] Es ist durchaus bemerkenswert, mit welcher Hingabe und Professionalität Sie Ihre Werke gestalten […].”

(Dr. Ulrich Hackenberg, Geschäftsbereich ’Entwicklung’, Volkswagen AG, Wolfsburg)

The author, Professor Axel Thallemer, has been director of the industrial design course in Linz, Austria, since 2004 and has been a visiting professor in the US, China and Taiwan, among others. Repudiating stylistic “prettifying”, the scientific methodology practised in Linz under scionic I.D.E.A.L. leads to the university degree of Diplom-Ingenieur in industrial design at Bachelor and Master levels.




Leave a Comment

Cookies on the website

If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on the website. However, if you would like to, you can change your cookie settings at any time. You can find detailed information about how cookies are used on this website by clicking on ‘Find out more’.